045 - with Laura Goldfarb - On PR, Pop Music, and Power To The People
Summary
Hey Zengineers! This week we’ve got another special guest: Laura Goldfarb. Laura’s an award winning music publicist, writer, entrepreneur, radio host, music journalist, songwriter, social media marketer, artist manager, booking agent, tour manager, nomad, and once, an impromptu human mic stand. As the “Big Kahuna” at Red Boot PR, she’s spent years handling public relations for a family of badass indie music artists. More recently she’s taken up the mantle of Community Manager for artist MILCK, whose song “Quiet” became the unofficial anthem of the 2017 Women’s March... we get into all that and more on this week’s ’cast! Adam and Laura have worked together here and there over the years, and share similar philosophies regarding transparency and authenticity in digital marketing... so of course he roped her in for an episode. But Laura flipped the script, and came with a bit of a bone to pick after listening to Episode 38, the one about BS pop music. We pick that conversation up --- Support this podcast: https://podcasters.spotify.com/pod/show/zengineering-podcast/supportHey Zengineers! This week we’ve got another special guest: Laura Goldfarb. Laura’s an award winning music publicist, writer, entrepreneur, radio host, music journalist, songwriter, social media marketer, artist manager, booking agent, tour manager, nomad, and once, an impromptu human mic stand. As the “Big Kahuna” at Red Boot PR, she’s spent years handling public relations for a family of badass indie music artists. More recently she’s taken up the mantle of Community Manager for artist MILCK, whose song “Quiet” became the unofficial anthem of the 2017 Women’s March... we get into all that and more on this week’s ’cast!
Adam and Laura have worked together here and there over the years, and share similar philosophies regarding transparency and authenticity in digital marketing... so of course he roped her in for an episode. But Laura flipped the script, and came with a bit of a bone to pick after listening to Episode 38, the one about BS pop music. We pick that conversation up --- Support this podcast: https://podcasters.spotify.com/pod/show/zengineering-podcast/support